
SNEAK PEEK INTO GP
Giò (FOUNDER)
WHO'S BEHIND GUILTY PLEASURE?
This might be weird, but my name's Giò. Yes I'm a man lol. I'm doing this for (and with) my sister Chloé.
She feels like every time she walks into Sephora, every time she sees an ad online, it feels the same.
Everyone looks the same, all polished, all perfect. And all "clean beauty" which is complete BS when you look at the ingredients.
The truth is, all these girls have become copy and paste plain Janes.
Chloé (CEO)
I want my sister to feel like the main character.
Someone who's different then everyone else. She wants to feel like the cool girl again like in high school.
The no makeup makeup industry shames makeup, but is it really that wrong to want to feel better about yourself?
Don't run away from it.
Instead, embrace your GUILTY PLEASURE.
STEALING FROM THE ANCIENT ITALIANS
THE POLL IS IN
WOEMN ARE TIRED OF THE INDUSTRY
87%
SAY THEY'RE TIRED OF BUYING "CLEAN" LIP PRODUCTS
83%
WANT SOMETHING UNIQUE AND EMPOWERING
94%
ARE TIRED OF INGESTING POUNDS OF TOXINS FROM THEIR LIPS
WE'RE BETTER THAN THEM
YOU CAN BE TOO
|   |
|
THE INDUSTRY |
|---|---|---|
| ACTUALLY CLEAN INGREDIENTS | ||
| SPF & BLUE LIGHT CANCELLING | ||
| SMALL BUSINESS | ||
| VALUE FOR MONEY | ||
| CREATED FOR THE VIBES |